Street marketing has become a trend in recent years and is one of the most popular promotional activities for companies. Thanks to its effectiveness and lower cost, street marketing offers many advantages, but it should be remembered that it also has its drawbacks.
THE DIFFERENT TOOLS OF STREET MARKETING
The first question that arises before knowing the advantages of street marketing is what types of street marketing exist? If street events are the best known, there are however other forms of expression of street marketing such as graffiti or reverse graffiti (instead of adding graffiti, the company removes the dirt from a wall), stencil, but also stickers that require little budget and yet are very effective.
Other new forms of street marketing have also appeared in the meantime: undercover marketing, flash mob (execution of a dance or choreography by several people in a predefined place) or the organisation of treasure hunts. The use of street furniture as a promotional tool can also prove to be profitable since it appeals to and directly addresses all passers-by.
WHAT ARE THE ADVANTAGES?
Before you start designing your campaign project, it is important to know the advantages of street marketing in order to properly define the operations. First of all, street marketing is an excellent way to differentiate yourself from your competitors, especially when the actions are creative. Street marketing campaigns do not require large investments since the cost of actions is low compared to other media such as TV or press.
You should also know that the concept of street marketing is even based on the principle of word-of-mouth, which is the best marketing weapon. Being also a viral campaign, street marketing produces a snowball effect so it can be relayed at the national level.
OPTIMIZE YOUR VISIBILITY
One of the advantages of street marketing is also the fact that it allows you to gain visibility quickly and above all in a positive concept. Indeed, when you approach consumers or opt for direct communication actions, it sends back a message of proximity and therefore more positive about the company.
It should be noted, however, that in order to take full advantage of the benefits of this strategy, you will have to think carefully about the drawbacks and design your project with these in mind: misinterpretation of the message, fines for certain operations, unpredictable factors and the potential for return, which can quickly become critical.
What are the advantages of Street Marketing?
Street marketing is a popular strategy because of the many advantages it offers, but the disadvantages must be noted in order to make the campaign a success
The advantages of Street Marketing
Street marketing has become a trend in recent years and is one of the most popular promotional activities for companies. Thanks to its effectiveness and lower cost, street marketing offers many advantages, but it should be remembered that it also has its drawbacks.
The different tools of street marketing
The first question that arises before knowing the advantages of street marketing is what types of street marketing exist? If street events are the most well known, there are however other forms of expression of street marketing such as graffiti or reverse graffiti (instead of adding graffiti, the company removes the dirt from a wall), stencil, but also stickers that require little budget and yet are very effective.
Other new forms of street marketing have also appeared in the meantime: undercover marketing, flash mob (execution of a dance or choreography by several people in a predefined place) or the organisation of treasure hunts. The use of street furniture as a promotional tool can also prove to be profitable since it appeals to and directly addresses all passers-by.
What benefits?
Before you start designing your campaign project, it is important to know the advantages of street marketing in order to properly define the operations. First of all, street marketing is an excellent way to differentiate yourself from your competitors, especially when the actions are creative. Street marketing campaigns do not require large investments since the cost of actions is low compared to other media such as TV or press.
You should also know that the concept of street marketing is based on the principle of word of mouth, which is the best marketing weapon. Being also a viral campaign, street marketing produces a snowball effect so that it can be relayed at the national level.
Optimize your visibility
One of the advantages of street marketing is also the fact that it allows you to gain visibility quickly and above all in a positive concept. Indeed, when you approach consumers or opt for direct communication actions, it sends back a message of proximity and therefore more positive about the company.
It should be noted, however, that in order to take full advantage of the benefits of this strategy, you will have to think carefully about the drawbacks and design your project with these in mind: misinterpretation of the message, fines for certain operations, unpredictable factors and the potential for return, which can quickly become critical.
