Published on : 04 May 20205 min reading time
For a company that wants to succeed and develop nowadays, it is vital to create a website because thanks to the digital and modern technologies, everything now goes through the Internet whether it is the sale or purchase of products and services. But then, how to create a website? Why own one? What to do to make it work well? And what about the referencing of the site in question?
BUT WHY DO YOU ABSOLUTELY HAVE TO CREATE A WEBSITE FOR YOUR BUSINESS?
For a company, creating its website is more than necessary, it has become nowadays, in the digital age, vital for the development of the company. The first reason that drives you to create a professional website is that it is a tool that is part of the commercial strategy of your company. In this sense, it allows you to have a visibility on the web by making yourself known by your prospects wherever they are.
On the other hand, it allows a company to provide information on the products it sells and the services it offers in its sector of activity without forgetting the detailed presentation of its functionality in order to reassure your future customers and collaborators on the value of the company in question as well as on the quality of its products.
In addition, creating your site allows you to generate prospects because it is a very effective marketing tool. This one is then a way to know the audience of this site and to measure the rate of transformation of these prospects into real customers. In case you create a sales site, if it is effective, it can generate sales on your products and services. Don’t forget that a website works 7 days a week and 24 hours a day, so it is accessible anywhere and anytime, which is not the case with a real address shop.
THE CRITERIA FOR A WELL-FUNCTIONING WEBSITE
Creating a website is good, but you also have to know how to make it work. But then how do you create an effective website? To do this, you need to know what really matters to Internet users, your future customers. In this sense, it is important that you know how to organize the information you are going to share in your website. It is also necessary that it is up to date and that it contains links that lead to quality sites. To make it easier for you, it is advisable to ask your customers and prospects directly for their opinion on how they perceive your website by asking them questions in this area.
AND SEO IN ALL THIS?
Referencing is an important parameter to take into account in the success of your website. For your website to be well referenced by Google, you must first fully understand the way Internet users do their searches or to put it simply, the keywords they use to search for a given product or service. Once these keywords are determined, you just have to integrate them into your site in the right places, namely in the titles and descriptions of each page. It is also important that all your pages are logically structured. Each page must have titles in H1, subtitles in H2, H3, etc., texts and images all with keywords.
It is also a question of animating your website with information that is periodically updated, one article per week. You should not forget backlinks or inbound links that can improve your page rank which is a score from 1 to 100. It is then a question of putting links to your site in the content of other sites with a page rank higher than yours.
HOW TO EASILY CREATE YOUR WEBSITE ?
To create a website easily, two solutions are available to you: either you choose the free solution or the paid solution. If you choose to create a free website, you are advised to use platforms that can offer you a simple interface to create a blog. However, since it is a blog, you will then have an “extended” internet address, such as www.un-site.bloggger.com for example. However, there are services that allow you to create your site at very low rates. If you choose this other solution, you will then have a site created by yourself, with your taste and preferences but without any technical knowledge, which will not have a good SEO, with reduced functionality and no after-sales service.
But, another solution is available to you: create a website using a professional. This last solution can cost you money but it can also be beneficial for your site. Indeed, with a professional, you can make a real study of your field of activity. From this, you will have a website that will meet your expectations as well as the needs of your customers and prospects. Your site can also have an attractive design in harmony with your company’s values. Without forgetting the most important: a referencing to be easily accessible for Internet users so that they can easily access the products that you sell them as well as the services that you will offer them.